Unit 3 Business Meals Teaching objectives: 1) Grasp the main idea and structure of the text; 2) Master the key language points and grammatical structures in the text; 3) Reading strategy and methods 4) principles of table seating Teaching contents: Reading A & B Teaching focuses: 1) the main idea of the reading A & B; 2) the key language points and grammatical structures in the text; 3) How to give gifts? Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Question-answer Teaching Approach. Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision 1) Check the homework Step 2 Warming-up 1) Ask the students to read aloud warming-up task. 2) Ask Ss to match the guest names to seats A-E. 3) Table Manner in Western Countries 1) As soon as the hostess picks up her napkin (餐巾), pick yours up and lay it on your lap. 2) The Soup Course Dinner usually begins with soup. The largest spoon at your place is the soup spoon. It will be beside your plate at the right-hand side. 3) The Fish Course If there is a fish course, it will probably follow the soup. There may be a special fork for the fish, or it may be similar to the meat fork. Often it is smaller. 4) The Meat Course The main course is usually served by the host himself, especially if it is a fowl (鸡禽) or a roast which needs to be carved. He will often ask each guest what piece he prefers, and it is quite proper to state your preference as to lean or fat, dark (红肉) or light (白肉). 5) Using Knife and Fork The English keep the fork in the left hand, point curved downward, and bring the food to the mouth either by sticking the points onto it or in the case of soft vegetables, by placing it firmly on the fork in this position with the knife. Americans carve the meat in the same position, then lay down the knife and taking the fork in the right hand with the point turned up, push it under a small piece of food without the help of the knife and bring it to the mouth right-side-up. 6) Helping Yourself and Refusing If a servant passes food around, he will pass the dish at your left hand so that you can conveniently serve yourself with your right hand. Never serve yourself while the dish is on your right; it is then the turn of your neighbor on the right. It is polite to take some of everything that is passed to you. But if there is something you may not like, you may quietly say: \"No, thank you.\" 7) The Salad Course A salad is eaten with a fork only held in the right hand with points turned up. There is usually a special one for the salad, a little smaller than the meat fork. 8) Bread and Butter Bread is taken in the fingers and laid on the side plate or the edge of the large plate; it is never taken with a fork. Butter is taken from the butter dish with the butter knife and placed on the side plate, not on one's bread. 9) Other Things on the Table When there are things on the middle of the table, such as bread, butter, jelly, pickles, nits, candies, you should not take any until the hostess has suggested that they be passed. 10) Leaving the Table It is impolite for a guest to leave the table during a meal, or before the hostess gives the signal at the end. When the hostess indicates that the dinner is over, she will start to rise from her seat and all the guests rise from theirs at the same time. Step 3 Reading A 1) New words and phrases A) Read aloud the new words and the text. B) Ask students to read the words and phrases after the teacher. 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1 on P36 3) Intensive Reading ① As a form of business entertaining, business meals are increasingly used to build up personal trust and confidence. Westerners do an extraordinary amount of business over meals, from a quick breakfast to “working lunches” to cocktail receptions and formal dinners. entertain v. to invite people to your home for a meal or party or take your company’s customers to have a meal, drinks, etc.; to do something that amuses or interests people e.g. 1. I’ll entertain my friends over the weekend. 2. The child was entertaining himself with his toys. entertainment n. n. 娱乐；消遣；款待 build up to build; to increase, or become bigger or stronger gradually e.g. 1. They have built up a good reputation. 名声 extraordinary adj. 非凡的；特别的；离奇的；临时的；特派的 extra adv. 特别地，非常；另外 n. 临时演员；号外；额外的事物；上等产品 adj. 额外的，另外收费的；特大的 extra price 附加价 extra flight formal a. appropriate for official or serious situations or occasions anyone by their first name. e.g. 1. I only wear this suit for formal dinners. 2. Our boss is very formal; she doesn't call ② Breakfast meetings rarely last more than an hour. They imply certain urgency and are often convenient during business travels. Lunch is usually best for getting to know a guest a bit better. People do not have to talk about business, of course. imply v. to make something understood without expressing it directly e.g. I do not imply that you are wrong. be good/bad/best for ③ Business meals are multi-tasking jobs which can often turn out to be nightmares. If you want to make a lasting impression, then it pays to be on your best behavior at any such meal. Of course, you need to be knowledgeable in your field, but you also need the style and grace to see you through these events. During a typical business meal you must be a good listener, ask and answer questions intelligently, talk about your company confidently and appear pleasant and relaxed. multi-tasking a. 多项任务的 multi- 多 multimedia multifunctional turn out to have a particular result; to happen in a particular way e.g. 1. That man we met turned out to be Maria's second cousin. 2. Don't worry. I'm sure it will all turn out fine. nightmare n. 噩梦，梦靥 Nightmare Detective 恶梦侦探（电影名） pay v. to bring a good result or advantage for someone e.g. It usually pays to tell the truth. be on your best behavior to behave as well and politely as you can, especially in order to please someone 举止有礼；行为检点 e.g. I want you to be on your best behavior at Granddad's. knowledgeable a. (of a person) knowing a lot e.g. Dick is very knowledgeable about wines. learned adj. 博学的；有学问的；学术上的 grace n. 优雅；恩惠；魅力；慈悲 +ful a. 优雅的，优美的 see sb. through (something) to help someone continue doing something, especially something difficult or unpleasant, until it is finished e.g. 1. This overcoat has seen me through many severe winters. 2. He saw me through all the hard times. ④ Your mastery of good table manners comes in handy. It gives you the confidence of knowing that you can conduct yourself properly. After all, you are trying to have a conversation with your guest, not concentrating on which fork to use. Choosing the correct silverware from the variety in front of you is not as difficult as it may first appear. Always start with the knife, fork or spoon that is farthest from your plate and gradually work your way in. A simple rule to remember is that liquids are to the right and solids are to the left. master vt. 控制，精通 n. 硕士 come in handy to be useful e.g. I’ll put these bottles in the cupboard—they might come in handy someday. conduct vi. 导电，带领 vt. 管理；引导；表现 n. 进行；行为；实施 e.g. 1. Public figures have a duty to conduct themselves responsibly. 2. The company conducted a survey to find out what their customers think about the new product. conduct oneself 表现 conductor n. n. 导体；售票员；领导者；管理人 concentrate on v. to think very carefully about something that you are doing e.g. She was concentrating on her book and didn't know what had happened. ⑤ Polite dining at the table is one of the codes of behavior that people in the West consider important. By mastering these skills, you become a better representative of your company, a wonderful host, and even more sought-after as a dinner guest. representative n. adj. 典型的，有代表性的；代议制的 n. 代表；典型；众议员 represent v. 代表，提出异议 sought-after a. wanted by a lot of people 受欢迎的，很吃香的 e.g. Doctors are the most sought-after people in the area. sought seek sought sought 寻找 4）Exercises 5) Business Know-how Giving gifts Step 4 Reading B 1) New words and phrases A) Ask several students to read these new words and phrases B) Ask students to read the words and phrases after their teacher 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1on P39 3) Language points course n. 一道菜 pudding 布丁 grill 烧烤 set menu 套餐菜单 set 集合，一套，布景 4) Exercise (Task 2) Step 5 Homework 1) To finish the Language Lab on P44 2) To preview Listening & speaking、writing etc. Unit 3 Business Meals Teaching objectives: 1) Improve students' Listening, Speaking and Writing abilities; 2) Listening strategy and methods; 3) Make an introduction of an Agenda. 4) Master the usages of Passive Voice Teaching contents: Listening & Speaking, Writing & Self-study Room Teaching focuses: 1) Asking and giving advice ; 2) Writing an invitation; 3) Passive Voice Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision Step 2 Listening & Speaking 1) Listening (Task1-5) Ask Ss to listen the materials carefully and finish the exercises, then check the answers 2) Speaking (Task6) ① Introduce some useful expressions about making an appointment to the Ss ② Work in pairs to complete the chart and then ask several groups to perform it. Step 3 Writing 1) Teach Ss the writing of an invitation 2) Ask Ss to finish the exercises(Task1-2) 3) Check the answers Step 4 Mini-project 1) Divide the whole class into several groups 2) Ask Ss to complete it after class 3) Ask some groups to present their work Step 5 Self-study Room 1) write some passive voice sentences and some active voice ones on blackboard 2) Structure analysis Be的各种形式 现在 过去 将来 过去将来 一般 am/is/are was/were shall/will be should/would be 进行 am/is/are bing was/were bing 无 无 完成 Has/have been Had been Shall/will have been Should/would have been 及物动词的过去式 done 3) Tips 1. 不及物动词无被动语态。 What will happen in 100 years. The dinosaurs disappeared about 65 million years ago. 2. 有些动词用主动形式表示被动意义。 This pen writes well. This new book sells well. 3. 感官动词或使役动词使用省略to的动词不定式，主动语态中不带to ，但变为被 动语态时，须加上to 。 e.g. make somebody do something→somebody+ be +made to do something see somebody do something→somebody +be +seen to do something A girl saw my wallet drop when she passed by.→My wallet was seen to drop by a girl when she passed by. 4. 如果是接双宾语的动词改为被动语态时，直接宾语(物)作主语，那么动词后要用 介词，这个介词是由与其搭配的动词决定。 He gave me a book.→A book was given to me by him. He showed me a ticket.→A ticket was shown to me by him. My father bought me a new bike. →A new bike was bought for me by my father. 5. 一些动词短语用于被动语态时，动词短语应当看作一个整体，而不能丢掉其中的 介词或副词。 We can’t laugh at him. →He can’t be laughed at by us. He listens to the radio every day. →The radio is listened to by him every day. 4) Ask students to finish Task 1-2, then check the answers. Step 6 Homework 1) To finish exercise book of unit 3 2) To preview Unit 4 Unit 4 Product Teaching objectives: 1) Grasp the main idea and structure of the text; 2) Master the key language points and grammatical structures in the text; 3) Reading strategy and methods 4) How to make a catalog ? Teaching contents: Reading A & B Teaching focuses: 1) the main idea of the reading A & B; 2) the key language points and grammatical structures in the text; 3) How to make a catalog ? Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Question-answer Teaching Approach. Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision 1) Check the homework 2) Dictation (Unit 3) Step 2 Warming-up 1) work in pairs. Choose one product from each pair and explain why. 2) Ask Ss to role-play their dialogs. 3) Discuss: what factors do you need to consider before you buy a product ? which one is the most important for you ? why ? Suggested answers: Before you make purchase of any product, there are some factors you should consider. Necessity : Do you really need this? Property: Do I really like this? Am I really satisfied with the quality ,color, shape, packaging, etc. Price: Do I have any spare money right now? is it a bargain or is it too much money? Brand : What brand is the best choice for my purchase? After-sales service: Does it come with a warranty? Shipment: How can it be sent to house? Step 3 Reading A 1) New words and phrases A) Read aloud the new words and the text. B) Ask students to read the words and phrases after the teacher. 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1 on P52 3) Language points ① I’d design an alarm clock with a moving snooze button that would be an easy target the first time I hit it. Then it becomes harder to locate after each attempt, so that it would keep ringing until I’m fully awake. alarm n. 警报，警告器；惊慌 e.g. 1. I felt a growing sense of alarm when he didn't return that night. 2. She decided to sound the alarm. 她决定发出警报。 vt. 警告；使惊恐 snooze v. n. 小睡，打盹 e.g. I often have a snooze after lunch. target n. an aim; objective e.g. I’ve set myself a target of saving $200 a month. v. to make something have an effect on a particular limited group or area e.g. The advertisement was designed to target a mass audience. locate v. to find the exact position of something e.g. We couldn’t locate the source of the radio signal. location n. be located in 位于；坐落于 attempt n. an act of trying to do something make an attempt at/to do sth e.g. He made one last attempt at the world record. v. to try to do something that is difficult, dangerous, etc. e.g. The book attempts to explain the origins of the war. ② As industrial designers, our job is to design products—anything and everything that's mass-produced, from Ferraris to toasters, from furniture to television sets. We dream up products through drawings, sketches, even doodles, presenting to the manufacturing client their vision of what a certain product should look like. industrial a. connected with industry 工业的，产业的 an industrial accident 工伤事故 industrialise v. +ism +ation the industrial revolution 工业革命 mass-produce v. to produce in large numbers using machinery e.g. Mass-produced furniture is cheaper than furniture made by hand. dream up 设计，制造 sketch n. a simple picture that is drawn quickly and does not have many details 素描 e.g. The artist is making sketches for his next painting. 幽默短剧，小品；简报，速写 v. 画素描 doodle v. (尤指厌烦或心不在焉时)乱涂，胡写乱画 vision n. 1) imagination version 版本，译文 e.g. Have you ever had visions of great success? 2) idea e.g. She had the same vision of him as I had. 3) sight e.g. With my new glasses my vision is perfect! ③ The inside of an industrial designer's sketchbook usually looks like some kind of flattened mad scientists' laboratories, filled with doodles of various types of products. We industrial designers also create ideas with our hands, using studio materials like clay and modeling foam to show what a product should feel like. flatten v. to become or make sth flat or flatter 使变平；把....弄平 e.g. He flattened gis hair with gel. 他用发胶把头发弄平。 studio n. 录音室，录像室，演播室 a recording studio 录音棚 ④ Michelangelo “discovered” his sculptures inside blocks of marble; industrial designers find the shape of the latest Walkman inside a chunk of clay, or foam, or occasionally with the help of computer software. Whatever the studio material may be, designers may spend hours at a time forming it, touching it, holding it, carving and recarving the lines that will soon be an actual working product, touched and held by millions of users. When you take a brand-new product out of the box and touch it, the designer's hands and eyes have already run over the surface, in one way or another, hundreds of times. block n. 块；街区；大厦；障碍物 vt. 阻止；阻塞；限制 adj. 成批的，大块的；交通堵塞的 a chunk of a large piece of something that does not have an even shape; a large part or amount of something e.g. 1. a chunk of cheese 2. A huge chunk of the audience got up and left before the show. occasional a. 偶然的，临时的 at a time 一次；每次；在某时 brand-new a. new and not yet used e.g. She bought a brand-new car for her brother as the wedding gift. run over v. 辗过；匆匆看；复查 ⑤We also try not to make the product a pain in the neck. Some products may look cool and work well—a wonderful collection of objects that subtly enhance your life, while other products may have annoying qualities that nearly outweigh their usefulness, like coffee tables with corners that draw blood and remote controls that look like maps of Manhattan. The difference is in the way they're designed, in the way they look and feel. And it's industrial design that makes all that difference. a pain in the neck a person or thing that is very annoying e.g. What's wrong with Dave? He’s becoming a total pain in the neck. a collection of 一批，一些；收藏的；许多的；集…为一体的 subtly adv. 精细地；巧妙地；敏锐地 e.g. Not very subtly, he raised the subject of money. 他没有拐弯抹角，直接提出了 钱的问题。 subtle a. 不易察觉的，不明显的；机智的，机巧的；巧妙的 enhance v. to increase or further improve the good quality, value or status of something e.g. This is an opportunity to enhance the good reputation of the company. annoy v. 使恼怒，使生气 e.g. It really annoy me when people forgets to say thank you. 有人连 谢谢都忘记说时我确实感觉不愉快。 annoying a. 令人厌烦的 annoyed 恼怒，生气 annoyance n. outweigh v. to be more important or valuable than something else e.g. The advantages of the plan far outweigh the disadvantages. weigh v. vt. 权衡；考虑；称…重量 weight n. 重量 overweight a. lose weight remote a. far away from places where other people live; far away in time e.g. 1. The farmhouse is remote from any other buildings. 2. remote database/remote access/remote control. 远程数据库/访问/控制 4）Exercises 5) Business Know-how making a Catalog Step 4 Reading B 1) New words and phrases A) Ask several students to read these new words and phrases B) Ask students to read the words and phrases after their teacher 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1on P55 3) Language points manual 手册 component n. 零件，组件 a. 组成的，构成的 ease n.容易，不费劲 v. 放松，使安心 at ease 安逸，自由自在；舒适 normal 正常的 unplug v. 拔掉 plug n. n. 插头；塞子；栓 v. 插入 available a. 可以获得的 moisture n. 水分，湿气 result in 导致 in relation to 相对于 4) Exercise (Task 2) Step 5 Homework 1) To finish the Language Lab on P60 2) To preview Listening & speaking、writing etc. Unit 4 Product Teaching objectives: 1) Improve students' Listening, Speaking and Writing abilities; 2) Listening strategy and methods; 3) Writing of catalogs. 4) Subject-Verb Agreement Teaching contents: Listening & Speaking, Writing & Self-study Room Teaching focuses: 1) Describing products ; 2) Writing of catalogs; 3) Subject-Verb Agreement Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision Step 2 Listening & Speaking 1) Listening (Task1-5) Ask Ss to listen the materials carefully and finish the exercises, then check the answers 2) Speaking (Task6) ① Introduce some useful expressions about making an appointment to the Ss ② Work in pairs to complete the chart and then ask several groups to perform it. Step 3 Writing 1) Teach Ss the writing of a catalog. 2) Ask Ss to finish the exercises(Task1-2) 3) Check the answers Step 4 Mini-project 1) Divide the whole class into several groups 2) Ask Ss to complete it after class 3) Ask some groups to present their homework Step 5 Self-study Room 1) write some passive voice sentences and some active voice ones on blackboard 2) Structure analysis 主语 不定式，动名词，从句 谓语 单数 例句 A. To stay at office is her choice. B. Growing flowers needs watering. C. What he said is true. THE加形容词表示一类人，如the old, the rich, the poor 等 不定代词 单数 a. Is here? b. Someone needs to do something. 复数 The young are the future. c. 表示时间，重量，长度，数目，单数 金额等名词的复数（通常被看成一个整体） a. test. No one is more qualified to do this job than he is. Twenty minutes isn’t enough for her to finish the d. Either of us spesks english b. Two hundred miles is very far for a man to walk. c. A one-million-pound note is unreal. 分数或百分比+单数名词 分数或百分比+复数名词 单数 复数 Fifteen perceent of the teachers in this school are women. a. c. a. b. c. d. The merchandise has arrived undamaged. The suite of furniture he bought was cheap. No one except two customers was with her. He, like his brothers, has a hobby of hiking. Helen, rather than her sister, is going to the party. More than one worker has been dismissed. 集体名词，如machinery, 单数 equipment,furniture, merchandise等 单数主语后跟with,along with, 单数 together with, as well as, as much as, no less than, rather than, more than, like, besides, but, except, in addition to 等 b. All the machinery in the factory is made in china. 3)Use the form below and let Ss make some sentences . 4) Ask students to finish Task 1-2, then check the answers. Step 6 Homework 1) To finish exercise book of unit 4 2) To preview Unit 5
Unit 5 Trade Teaching objectives: 1) To grasp the main idea and structure of the text; 2) To master the key language points and grammatical structures in the text; 3) Reading strategy and methods 4) Sales promotion methods Teaching contents: Reading A & B Teaching focuses: 1) the main idea of the reading A & B; 2) the key language points and grammatical structures in the text; 3) Sales promotion methods Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Question-answer Teaching Approach. Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision 1) Check the homework 2) Dictation (Unit 4) Step 2 Warming-up 1) work in pairs. Ss read Warming-up Task 1. 2) Ask Ss to match the slogans with the pictures. 3) Discuss: Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places. Suggested answers: poster, newspaper, TV commercial, outdoor signs, etc. Background information 1. What is a slogan? A slogan is a memorable motto or phrase used in a political , commercial , religious and other context as a repetitive expression of an idea or purpose . slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product . 2. Company introduction Nike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the world’s leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment . 3. Apple Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products. 4. Panasonic is an international brand name for Japanese electric products manufacturer 5. Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离 子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. all of these are marketed under their slogan “Ideas for Life”. 6. Maxwell house is a brand of coffee manufactured by a like-named division of Kraft Foods. 7. Seven-- up is the brand of a soft drink. 8. Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is the third largest Japanese car manufacturer. 9. Koninklijke Philips Electronics N.V., usually known as Philips, is one of the largest electronics companies in the world, founded and headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical systems. Step 3 Reading A 1) New words and phrases A) Read aloud the new words and the text. B) Ask students to read the words and phrases after the teacher. 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1 on P68 3) Language points ① The key to understanding trade is to remember why it takes place. The reason people trade, regardless of where they live, is that they believe they will be better off by trading. When we consider the alternative—each of us producing everything for ourselves—trade simply makes more sense. key 1) tool for lock to insert/turn the keys in the lock a bunch of keys 一串钥匙 2) most important thing 最重要的事 关键，要诀 the key to ....的关键 The key to success is preparation. 成功的关键是准备。 3) 键 keyboard 键盘 4) a set of answer to exercises or problems 答案，题解 v. 用键盘输入，输入 adj. 最重要的，关键的，主要的 regardless of paying no attention to不管，不顾，不理会 e.g. The club welcomes all new members regardless of age 一般指客观上无法避免的事实，往往是不利条件，需要正面重视 In spite of, despite 不管，尽管 In spite of his age, he still leads an active life. 尽管年事已高，他依旧过着一种忙碌的生活。 better off in a better situation, especially in financial terms 境况更好 e.g. Since my husband was made the manager, we are better off. alternative n. something you can choose to do or use instead of something else 抉择 e.g. Is there an alternative to what you propose? adj. 可供替代的 Do you have an alternative solution? make sense to have a clear meaning and be easy to understand 有意义 e.g. Read this and tell me if it makes sense. ② The process of importing and exporting creates a greater variety of goods and services because it permits countries to specialize in what they do best. By specializing in the goods it can produce most efficiently, a country can increase production and have the opportunity to make more sales and profits. Profits can turn into increased wages for the work force and additional investment in plants and equipment. The process also provides consumers with more goods at lower prices. process n. a series of actions that are done in order to achieve a particular result e.g. Getting fit again has been a long slow process. a variety of 种种，各种各样的 various ;all kinds of permit v. (-tt-) 1) to allow sb to do sth 允许，准许 Radios are not permitted in the library. 2) 允许，使有可能 I will come tomorrow, if weather permitting. n. 许可证，特许证（尤指限期的） residence/parking permit 居住、停车许可证 specialize in v. to limit all or most of your study, business, etc. to a particular subject or activity e.g. Finally Alice decided to specialize in contract law. force n. 武力，暴力；力量；强大效力，重大影响；权力，效力；部队 v. 强迫，迫使 The president was forced to resign. 总统被迫辞职 forceful 强有力的，坚强的；有说服力的 forced 被迫的，不得已的 unforced 自然的，不勉强的 enforce 实施，执行；强迫，强制 additional adj. 额外的 附加的 additional resources/funds 额外资源、附加基金 add v. 增加，添加；加上 plus minus multiply divide addition n. 加法；增加，添加 in addition to 除....以外 ③ The benefits of trade can be explained using the economic principles of absolute and comparative advantage. For example, suppose there are a lawyer and a legal assistant. If it takes the lawyer less time to prepare briefs or to type letters than it does the assistant, in economic language, the lawyer has an “absolute advantage” both in preparing legal briefs and in typing letters. If we stopped here, we might be inclined to say that the lawyer should produce both, because the lawyer is better at both. benefit n. something that gives you advantages or improves your life in some way e.g. This aid program will bring lasting benefits to the region. absolute a. unlimited; complete; true, correct and not changing in any situation; not in comparison with other things e.g. 1. An absolute ruler need not ask anyone for permission to do anything. 2. A child usually has absolute trust in his mother. 3. You have an absolute right to refuse medical treatment. 4. In absolute terms wages have risen, but not in comparison with the cost of living. comparative a. measured or judged by comparing e.g. After a lifetime of poverty, his last few years were spent in comparative comfort. legal adj. a. connected with or in accordance with the law e.g. Mr. Smith is my legal advisor. be inclined to to have a tendency or wish to do something e.g. I am inclined to start at once. incline v. (使)倾向于，有...的趋势 brief adj. 简短的，简洁的；短暂的，草率的 n. 摘要，简报；概要，诉书 vt. 简报，摘要；作…的提要 ④ Through international trade, countries exchange goods they produce most efficiently for goods other countries produce most efficiently. The more consumers there are in the market, the greater the ability of each country to specialize in what it does best. It is important to note that both the lawyer and the legal assistant would benefit from specialization and trade. Likewise, international trade is a win-win situation for all countries that participate. exchange v. to give something to someone and at the same time receive the same type of thing from them e.g. I shook hands and exchanged a few words with the manager. n. an act of giving something to someone and receiving something else from them e.g. Would you like my old TV in exchange for this camera? likewise ad. the same; in a similar way 同样地，照样地 e.g. Nanny put up a hat and told the girls to do likewise. participate (in) v. to take part in or become involved in an activity e.g. Everyone in the class is expected to participate actively in these discussions. participant n. 参加者，参与者 4）Exercises 5) Business Know-how Sales Promotion Methods Step 4 Reading B 1) New words and phrases A) Ask several students to read these new words and phrases B) Ask students to read the words and phrases after their teacher 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1on P71 3) Language points confirmation avenue contract stipulate mark shipment in accordance with 4) Exercise (Task 2) Step 5 Homework 1) To finish the Language Lab on P76 2) To preview Listening & speaking、writing etc. Unit 5 Trade Teaching objectives: 1) Improve students' Listening, Speaking and Writing abilities; 2) Listening strategy and methods; 3) Writing a memo. 4) Noun Clause Teaching contents: Listening & Speaking, Writing & Self-study Room Teaching focuses: 1) Negotiating about price ; 2) Writing a memo; 3) Noun Clause Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision Step 2 Listening & Speaking 1) Listening (Task1-5) Ask Ss to listen the materials carefully and finish the exercises, then check the answers 2) Speaking (Task6) ① Introduce some useful expressions about making an appointment to the Ss ② Work in groups of four and practice negotiation skills with the given information and the following useful expressions . Step 3 Writing 1) Teach Ss the writing a memo. 2) Ask Ss to finish the exercises(Task1-2) 3) Check the answers Step 4 Mini-project 1) Divide the whole class into several groups 2) Ask Ss to complete it after class 3) Ask some groups to present their homework Step 5 Self-study Room 1)To explain this part to students 在英语复合句中起名词作用的句子叫名词性从句。名词性从句的功能相当于名词词组，它在复合句中能担任主语，宾语，表语，同位语，介词宾语等成分。依据其语法功能，名词性从句又可分为主语从句，宾语从句，表语从句和同位语从句。 explain them with the form below: 分类 主语从句 功能 在复合句中作主语 引导词 that ,whether,if,what, who,which,whatever, . whoever,how,when, where,why等(that在句中. 无词义，只起连接作用) . 例句 A. What he is going to do isn’t decided. B. Whether the test will succeed or not is hard to say. C: It’s unknown why he declined the invitation. A:He has told me that he 宾语从句 在复合句that,whether,if,what, 中作宾语 who,which,whatever, will go to Shanghang whoever,how,when, tomorrow. where,why等（that在句中B.The driver asked me 不作任何成分，且常被省where I wanted to go. 去。） C. I wonder whether he will come or not. A It looks as if it is going to rain. B The fact is that we have 表语从句 在复合句that,whether,asif,as 中作表语 thought,what,Who,which, whatever,Whoever,how, when,Where,why,becauselost the client. 等(that在句中仅起连接作C This is where our 用，但不可省去。) problem lies. 同位语从在复合句通常由that引导，常用语句 中作同位同位语从句的名词有 语 advice,demand,doubt,fact, hope,idea,wish,information, message,news,order, problem,promise,truth,word question,suggestion,request 等等。 2) Ask students to finish Task 1-2, then check the answers. Step 6 Homework 1) To finish exercise book of unit 5 2) To preview Unit 6 A The news that we won the game is exciting. B I have no idea that he will come. C The thought came to him that Mary had probably fallen ill. Unit 5 Trade Teaching objectives: 1) To grasp the main idea and structure of the text; 2) To master the key language points and grammatical structures in the text; 3) Reading strategy and methods 4) Sales promotion methods Teaching contents: Reading A & B Teaching focuses: 1) the main idea of the reading A & B; 2) the key language points and grammatical structures in the text; 3) Sales promotion methods Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Question-answer Teaching Approach. Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision 1) Check the homework 2) Dictation (Unit 4) Step 2 Warming-up 1) work in pairs. Ss read Warming-up Task 1. 2) Ask Ss to match the slogans with the pictures. 3) Discuss: Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places. Suggested answers: poster, newspaper, TV commercial, outdoor signs, etc. Background information 1. What is a slogan? A slogan is a memorable motto or phrase used in a political , commercial , religious and other context as a repetitive expression of an idea or purpose . slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product . 2. Company introduction Nike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the world’s leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment . 3. Apple Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products. 4. Panasonic is an international brand name for Japanese electric products manufacturer 5. Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离 子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. all of these are marketed under their slogan “Ideas for Life”. 6. Maxwell house is a brand of coffee manufactured by a like-named division of Kraft Foods. 7. Seven-- up is the brand of a soft drink. 8. Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is the third largest Japanese car manufacturer. 9. Koninklijke Philips Electronics N.V., usually known as Philips, is one of the largest electronics companies in the world, founded and headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical systems. Step 3 Reading A 1) New words and phrases A) Read aloud the new words and the text. B) Ask students to read the words and phrases after the teacher. 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1 on P68 3) Language points ① The key to understanding trade is to remember why it takes place. The reason people trade, regardless of where they live, is that they believe they will be better off by trading. When we consider the alternative—each of us producing everything for ourselves—trade simply makes more sense. key 1) tool for lock to insert/turn the keys in the lock a bunch of keys 一串钥匙 2) most important thing 最重要的事 关键，要诀 the key to ....的关键 The key to success is preparation. 成功的关键是准备。 3) 键 keyboard 键盘 4) a set of answer to exercises or problems 答案，题解 v. 用键盘输入，输入 adj. 最重要的，关键的，主要的 regardless of paying no attention to不管，不顾，不理会 e.g. The club welcomes all new members regardless of age 一般指客观上无法避免的事实，往往是不利条件，需要正面重视 In spite of, despite 不管，尽管 In spite of his age, he still leads an active life. 尽管年事已高，他依旧过着一种忙碌的生活。 better off in a better situation, especially in financial terms 境况更好 e.g. Since my husband was made the manager, we are better off. alternative n. something you can choose to do or use instead of something else 抉择 e.g. Is there an alternative to what you propose? adj. 可供替代的 Do you have an alternative solution? make sense to have a clear meaning and be easy to understand 有意义 e.g. Read this and tell me if it makes sense. ② The process of importing and exporting creates a greater variety of goods and services because it permits countries to specialize in what they do best. By specializing in the goods it can produce most efficiently, a country can increase production and have the opportunity to make more sales and profits. Profits can turn into increased wages for the work force and additional investment in plants and equipment. The process also provides consumers with more goods at lower prices. process n. a series of actions that are done in order to achieve a particular result e.g. Getting fit again has been a long slow process. a variety of 种种，各种各样的 various ;all kinds of permit v. (-tt-) 1) to allow sb to do sth 允许，准许 Radios are not permitted in the library. 2) 允许，使有可能 I will come tomorrow, if weather permitting. n. 许可证，特许证（尤指限期的） residence/parking permit 居住、停车许可证 specialize in v. to limit all or most of your study, business, etc. to a particular subject or activity e.g. Finally Alice decided to specialize in contract law. force n. 武力，暴力；力量；强大效力，重大影响；权力，效力；部队 v. 强迫，迫使 The president was forced to resign. 总统被迫辞职 forceful 强有力的，坚强的；有说服力的 forced 被迫的，不得已的 unforced 自然的，不勉强的 enforce 实施，执行；强迫，强制 additional adj. 额外的 附加的 additional resources/funds 额外资源、附加基金 add v. 增加，添加；加上 plus minus multiply divide addition n. 加法；增加，添加 in addition to 除....以外 ③ The benefits of trade can be explained using the economic principles of absolute and comparative advantage. For example, suppose there are a lawyer and a legal assistant. If it takes the lawyer less time to prepare briefs or to type letters than it does the assistant, in economic language, the lawyer has an “absolute advantage” both in preparing legal briefs and in typing letters. If we stopped here, we might be inclined to say that the lawyer should produce both, because the lawyer is better at both. benefit n. something that gives you advantages or improves your life in some way e.g. This aid program will bring lasting benefits to the region. absolute a. unlimited; complete; true, correct and not changing in any situation; not in comparison with other things e.g. 1. An absolute ruler need not ask anyone for permission to do anything. 2. A child usually has absolute trust in his mother. 3. You have an absolute right to refuse medical treatment. 4. In absolute terms wages have risen, but not in comparison with the cost of living. comparative a. measured or judged by comparing e.g. After a lifetime of poverty, his last few years were spent in comparative comfort. legal adj. a. connected with or in accordance with the law e.g. Mr. Smith is my legal advisor. be inclined to to have a tendency or wish to do something e.g. I am inclined to start at once. incline v. (使)倾向于，有...的趋势 brief adj. 简短的，简洁的；短暂的，草率的 n. 摘要，简报；概要，诉书 vt. 简报，摘要；作…的提要 ④ Through international trade, countries exchange goods they produce most efficiently for goods other countries produce most efficiently. The more consumers there are in the market, the greater the ability of each country to specialize in what it does best. It is important to note that both the lawyer and the legal assistant would benefit from specialization and trade. Likewise, international trade is a win-win situation for all countries that participate. exchange v. to give something to someone and at the same time receive the same type of thing from them e.g. I shook hands and exchanged a few words with the manager. n. an act of giving something to someone and receiving something else from them e.g. Would you like my old TV in exchange for this camera? likewise ad. the same; in a similar way 同样地，照样地 e.g. Nanny put up a hat and told the girls to do likewise. participate (in) v. to take part in or become involved in an activity e.g. Everyone in the class is expected to participate actively in these discussions. participant n. 参加者，参与者 4）Exercises 5) Business Know-how Sales Promotion Methods Step 4 Reading B 1) New words and phrases A) Ask several students to read these new words and phrases B) Ask students to read the words and phrases after their teacher 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1on P71 3) Language points confirmation avenue contract stipulate mark shipment in accordance with 4) Exercise (Task 2) Step 5 Homework 1) To finish the Language Lab on P76 2) To preview Listening & speaking、writing etc. Unit 5 Trade Teaching objectives: 1) Improve students' Listening, Speaking and Writing abilities; 2) Listening strategy and methods; 3) Writing a memo. 4) Noun Clause Teaching contents: Listening & Speaking, Writing & Self-study Room Teaching focuses: 1) Negotiating about price ; 2) Writing a memo; 3) Noun Clause Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision Step 2 Listening & Speaking 1) Listening (Task1-5) Ask Ss to listen the materials carefully and finish the exercises, then check the answers 2) Speaking (Task6) ① Introduce some useful expressions about making an appointment to the Ss ② Work in groups of four and practice negotiation skills with the given information and the following useful expressions . Step 3 Writing 1) Teach Ss the writing a memo. 2) Ask Ss to finish the exercises(Task1-2) 3) Check the answers Step 4 Mini-project 1) Divide the whole class into several groups 2) Ask Ss to complete it after class 3) Ask some groups to present their homework Step 5 Self-study Room 1)To explain this part to students 在英语复合句中起名词作用的句子叫名词性从句。名词性从句的功能相当于名词词组，它在复合句中能担任主语，宾语，表语，同位语，介词宾语等成分。依据其语法功能，名词性从句又可分为主语从句，宾语从句，表语从句和同位语从句。 explain them with the form below: 分类 主语从句 功能 在复合句中作主语 引导词 that ,whether,if,what, . who,which,whatever, whoever,how,when, where,why等(that在句中. 无词义，只起连接作用) m. . 例句 A. What he is going to do isn’t decided. B. Whether the test will succeed or not is hard to say. C: It’s unknown why he declined the invitation. A:He has told me that he 宾语从句 在复合句that,whether,if,what, 中作宾语 who,which,whatever, will go to Shanghang whoever,how,when, tomorrow. where,why等（that在句中B.The driver asked me 不作任何成分，且常被省where I wanted to go. 去。） C. I wonder whether he will come or not. A It looks as if it is going to rain. B The fact is that we have 表语从句 在复合句that,whether,asif,as 中作表语 thought,what,Who,which, whatever,Whoever,how, when,Where,why,becauselost the client. 等(that在句中仅起连接作C This is where our 用，但不可省去。) problem lies. 同位语从在复合句通常由that引导，常用语句 中作同位同位语从句的名词有 语 advice,demand,doubt,fact, hope,idea,wish,information, message,news,order, problem,promise,truth,word question,suggestion,request 等等。 2) Ask students to finish Task 1-2, then check the answers. Step 6 Homework 1) To finish exercise book of unit 5 2) To preview Unit 6 A The news that we won the game is exciting. B I have no idea that he will come. C The thought came to him that Mary had probably fallen ill. Unit 6 Transportation Teaching objectives: 1) To grasp the main idea and structure of the text; 2) To master the key language points and grammatical structures in the text; 3) Reading strategy and methods 4) Sending mails by China Post Teaching contents: Reading A & B Teaching focuses: 1) the main idea of the reading A & B; 2) the key language points and grammatical structures in the text; 3) Sending mails by China Post Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Question-answer Teaching Approach. Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision 1) Check the homework 2) Dictation (Unit 5) Step 2 Warming-up 1) Ss read warming-up task 1,2. 2) Go through logos with Ss. 3) Get Ss to match the logos with their company names. 4) Give the key. Step 3 Reading A 1) New words and phrases A) Read aloud the new words and the text. B) Ask students to read the words and phrases after the teacher. 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1 on P84-85 3) Language points ① Goods must be transported from where they are produced to where their consumers are. There are five major modes of transport for goods, namely, rail transport, water transport, road transport, pipeline transport and air transport. Each mode of transport is characterized by different carriers. mode n. a particular way of doing sth; a particular type of sth 方式，风格，样式 a mode of communication 一种交流方式 mode of transport 运输方式 namely 即，那就死 that's to say 换句话说 in one/a word 总之，一句话 be characterized by to have the character or qualities of 有.....的特征，品质 e.g. Your work is characterized by lack of attention to details. character n. n. 性格，品质；特性；角色；[计] 字符 characteristic adj. 典型的；特有的；表示特性的 n. 特征；特性；特色 ② Railroads carry an important part of the total freight. The advantage of rail transport lies in its ability to meet different needs. Railroads can carry the heaviest and the lightest products and can run at different speeds. For special types of goods railroads provide adapted cars. Thus for perishables refrigerator cars are used, for oil products there are tank cars, for different other materials dumper cars are used. The freight rates of railroads compare favorably with the other modes of transport. an important part of .....重要部分 ......重要的地位 play an important part/role in 发挥作用 lie in (of ideas, qualities, problems, etc.) to exist or be found 在于.......... e.g. The problem lies in deciding when to expand the business. freight n. goods that are transported by ships, planes, train (海运，空运，陆运的)货物；货运 a freight business 货运公司 v. 寄送，运送；使充满（某种心情、口气）Each word was freighted with anger. adapt v. 1)使适应，使适合 e.g. These styles can be adapted to suit individual tastes. 2) 适应（新情况）adjust e.g. We have had to adapt to the new system. adaptable a. 有适应能力的，能适应的 adaptor n. (电器设备的)转接器，适配器 adopt v. 采取；接受；收养；正式通过 perishable n. 易腐物品 adj. 易腐坏的；易毁灭的；会枯萎的 compare favorably with to be better in nature or quality in relation to another e.g. She was pleased that her work compared favorably with her sister's. favorable adj. 有利的；良好的；赞成的，赞许的；讨人喜欢的 ③ Waterway carriers offer a low-cost means of shipping bulky products which have a low transportation value in relation to weight. They are especially used when speed of transportation is not what matters the most. bulky a. large and difficult to move or carry a. 大件的 e.g. Bulky items will be collected separately. in relation to connected with or compared with something 1. 关于…涉及2. 与…相比较 e.g. Women’s earnings are still low in relation to men’s. what matters the most what is the most important 最重要的是 e.g. What matters the most is the way you look at your life. ④ Motor-freight carriers are less advantageous for the transport of bulky, low-value goods. However, they can perform door-to-door delivery, as they can reach even the most faraway places. Thus repeated handling and transshipment can be avoided, which is one of the advantages of transport by road. Tank lorries are used for liquids, refrigerator lorries for perishables, and vans for furniture and valuables. advantageous a. good or useful in a particular situation 有利的，有好处的 e.g. A free trade agreement would be advantageous to both countries. delivery n. the act of taking goods, letters, etc. to a particular person or place 递送，交付 e.g. Please pay for goods on delivery. 货到支付 avoid v. 避免 avoid doing sth 避免做某事；逃避… ⑤ Pipelines carry liquids, gases, or solid/liquid mixtures over great distances. They can be laid on land or under water. In comparison with other carriers, they offer an economical way to transport crude oil and natural gas, especially when the volume is large. But the cost of construction and maintenance requires a large amount of investment. in comparison with 与…比较，同…比较起来 crude oil 原油，石油 volume n. the amount of something; the amount of space that an object takes 量；体积；卷；音量；大量；册 e.g. 1. The volume of traffic on the roads has increased dramatically in recent years. 2. The volume of the container measures 10,000 cubic meters. maintenance n. 维护，维修；保持；生活费用 e.g. 1. The school pays a lot of money every year forheating and the maintenance of the buildings. 2. All countries are responsible for the maintenance of international peace. ⑥Air freight is used for goods where the higher cost of transport by air gives way to other considerations. For example, speed is the most important factor for the transportation of perishables, medicines and spare parts, while safety is the key to the transport of goods of high value. give way to to be replaced by 给...让路；让位于 e.g. Excitement gave way to fear as she stepped on the stage. spare part a new part that one buys to replace an old or broken part of a machine, etc. 备件 4）Exercises 5) Business Know-how Sending mails by China Post Step 4 Reading B 1) New words and phrases A) Ask several students to read these new words and phrases B) Ask students to read the words and phrases after their teacher 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1on P87 3) Language points waybill print recipient reliable specific commodity optional internal billing fair market value credit card 4) Exercise (Task 2) Step 5 Homework 1) To finish the Language Lab on P92-93 2) To preview Listening & speaking、writing etc. Unit 6 Transportation Teaching objectives: 1) Improve students' Listening, Speaking and Writing abilities; 2) Listening strategy and methods; 3) Writing of Letter of Complaint. 4) Attributive Clauses Teaching contents: Listening & Speaking, Writing & Self-study Room Teaching focuses: 1) Asking about delivery arrangements ; 2) Writing of Letter of Complaint. 3) Attributive Clauses Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision Step 2 Listening & Speaking 1) Listening (Task1-5) Ask Ss to listen the materials carefully and finish the exercises, then check the answers 2) Speaking (Task6) ① Introduce some useful expressions about posting letters and parcels to the Ss ② Work in pairs to practice posting letters and parcels with the given information and the useful expressions. Then ask several groups to perform it. Step 3 Writing 1) Teach Ss the how to write Letter of Complaint. 2) Ask Ss to finish the exercises(Task1-2) 3) Check the answers Step 4 Mini-project 1) Divide the whole class into several groups 2) Ask Ss to complete it after class 3) Ask some groups to present their homework Step 5 Self-study Room 1)定语从句的引导词 引导词 关系代词 语法成分 主语 宾语 定语 指人 who whose 时间 指物 which whose 地点 指人或物 that that / 原因 Who/whom which 关系副词 状语 when Where(in/at/on… why which) 2 非限定性定语从句和非限定性定语从句 1）限定性定语从句是先行词不可缺少的部分，缺少限定性定语从句会使整个句子意义不完整或含糊不清。 That is the factory that we want to visit. Those who want to attend the concert must book the tickets online. 2）非限定性定语从句往往用逗号与主句分开，是对先行词的补充说明，即使去掉也不影响的意思的完整性。 They went to ShenZhen International Convention Center, where they saw a lot of new hi-tech products. The message was left by Mr. Johnson ,who was here a moment ago. Step 6 Homework 1) To finish exercise book of unit 6 2) To preview Unit 7 Unit 7 Customer Service Teaching objectives: 1) To grasp the main idea and structure of the text; 2) To master the key language points and grammatical structures in the text; 3) Reading strategy and methods 4) Conducting a survey Teaching contents: Reading A & B Teaching focuses: 1) the main idea of the reading A & B; 2) the key language points and grammatical structures in the text; 3) Conducting a survey Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Question-answer Teaching Approach. Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision 1) Check the homework 2) Dictation (Unit 6) Step 2 Warming-up 1) work in pairs. Ss read Warming-up Task 1 and complete the survey from about campus canteens. 2) Ask some Ss to answer the following questions : a) Are your customers satisfied? b) How could you make improvements? Step 3 Reading A 1) New words and phrases A) Read aloud the new words and the text. B) Ask students to read the words and phrases after the teacher. 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1 on P100 3) Language points ①Friday night I went off my diet. I dare say I deserved a good meal after losing the twenty pounds I gained from too many trips to Manhattan restaurants last year. My wife and I went to one of our favorite Houston restaurants to celebrate the successful conclusion of my diet. go off to stop 停止 e.g. He went off driving after the accident. go on a diet 节食 lose weight deserve v. to have earned something by good or bad actions or behavior 应受，值得，应得 e.g. You’ve been working all the morning—I thin you deserve a rest. ②The food, as always, was wonderful. The service was even better than usual. I really would have given the restaurant top marks on every item—but I didn't. Why? We'll see in a moment. moment 1. 片刻，瞬间，刹那，一会儿 2. 时候，时刻 in a moment 立刻，马上，一会儿 for a moment 片刻，一会儿 at the moment 此刻，当时 at the last moment/minute 最后时刻 ③It is admirable for an organization to want to measure customer satisfaction. However, to do so correctly, the entire measurement process must be properly designed and implemented from start to finish. Proper questionnaire design is just the first step in the process. Equally as important is establishing a process of gathering data which will obtain a representative sample of customers, and which keeps bias to a minimum. This is where many organizations fail. This is where this particular restaurant failed. admirable a. having many good qualities that people respect and admire令人钦佩，值得赞美的 e.g. This essay is admirable in all respects. admire vt. 钦佩；赞美 measure v. to judge the importance or value of something 测量；估量；权衡 e.g. Education shouldn’t be measured only by examination results. n. 测量；措施；程度；尺寸 entire a. whole; complete整个的，全部的 e.g. It was the worst day in my entire life. implement v. to take action or put into practice 使生效，实施，执行 e.g. We have decided to implement the president's suggestion in full. establish v. to start; to set up e.g. 1. My grandfather established the family business in 1938. 2. The relationships between the two companies were established two years ago. ④After we had finished our coffee, the waiter brought over the check. With the check was a brief customer satisfaction survey. One side of the questionnaire contained a note from the owner, beginning with the words “I really want to know”. The other side of the questionnaire contained a few standard measurement items and room for comments. What was a little different about this survey was that the questionnaire had already been filled out by the waiter. On a scale of “excellent”, “good”, and “needs improvement”, the waiter had drawn a line through all the “excellent” boxes. bring over 使相信；说服；把…带来 e.g. The incident brought her over to my side.这桩事使她转到了我这一边。 fill out to complete (a form) by answering the questions in the spaces provided 填好 e.g. Could you fill out this application form quickly? fill in 填写 On a scale of 按....比例 scale n. 规模；比例；鳞；刻度；天平；数值范围 ⑤As much as I enjoyed the service, I was not about to deposit a questionnaire that somebody else had completed into a ballot box. However, many people would return such a questionnaire without thinking twice. as much as although 尽管 deposit v. to put something down in a particular place; to put money or something valuable in a bank or other places where it will be safe 放下，放置；存（钱） e.g. 1. She deposited her case in the corner. 2. You are advised to deposit your valuables in the hotel safe. think twice think very carefully about something 三四(而行)；多考虑 e.g. The teacher advised him to think twice before deciding to quit school. ⑥The owner of the restaurant is only fooling himself by keeping the current customer satisfaction measurement program in place. If he “really wants to know”, he would be better off asking someone to hand out postage-paid questionnaires to people as they left the restaurant. fool v. 愚弄 n. 傻子 in place in existence and ready to be used 准备好投入使用 e.g. The new regulations are now in place. better off 境况更好，更富裕 hand out 分发；施舍；把…拿出来 hand in 交上；提交；呈送 in hand adv. 在手头；在进行中 by hand 手工，用手 shake hands ⑦If you have a customer satisfaction measurement program in place, or if you are thinking of implementing one, we urge you to give as much attention to the distribution and collection process as you do to the questionnaire design. urge v. to strongly advise someone to do something e.g. Brown urged her to reconsider his decision. distribution n. the act of sharing things among a large group of people in a planned way e.g. The distribution of the food supplies in the earthquake area began two days ago. 4）Exercises 5) Business Know-how Conducting a survey Step 4 Reading B 1) New words and phrases A) Ask several students to read these new words and phrases B) Ask students to read the words and phrases after their teacher 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1on P102 3) Language points warranty apply accessory coverage defect authorize at one's expense 4) Exercise (Task 2) Step 5 Homework 1) To finish the Language Lab on P7107-108 2) To preview Listening & speaking、writing etc. Unit 7 Customer Service Teaching objectives: 1) Improve students' Listening, Speaking and Writing abilities; 2) Listening strategy and methods; 3) Letter of Adjustment. 4) Adverbial Clauses Teaching contents: Listening & Speaking, Writing & Self-study Room Teaching focuses: 1) Making and handling a complait; 2) Letter of Adjustment; 3) Adverbial Clauses Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision Step 2 Listening & Speaking 1) Listening (Task1-5) Ask Ss to listen the materials carefully and finish the exercises, then check the answers 2) Speaking (Task6) ① Introduce some useful expressions about making and handling a complaint to the Ss ② Work in pairs. Practice making and handling a complaint with the given information Step 3 Writing 1) Teach Ss the writing letter of adjustment . 2) Ask Ss to finish the exercises(Task1-2) 3) Check the answers Step 4 Mini-project 1) Divide the whole class into several groups 2) Ask Ss to complete it after class 3) Ask some groups to present their homework Step 5 Self-study Room Introduce some sentences of Adverbial Clauses, and write some on the black. Ask Ss to explain the structure and translate. Use the form below to summarize. 序号 名称 常用连接词 特殊连接词 时间状语从句 when,as,while,as soon the minute,the moment 1 as,before,after, the day,no sooner..than since,till,until hardly…when 2 3 4 5 6 7 8 地点状语从句 原因状语从句 目的状语从句 结果状语从句 条件状语从句 让步状语从句 where because,since,as so that,in order that 比较状语从句 9 方式状语从句 whrever,anywhere,everywhere seeing that,now that,in that, considering that,given that lest,in case,for fear that,in the hope that, for the purpose that, to the end that such that, to the degree that, to so..that, such..that the extent that, to such a degree that As/so long as, only if, if ,unless providing/provided that, in case that,on condition that thought,although,even as,while,no matter,in spite of if, even though the fact that,whatever,whoever wherever,whenever,however, whichever as,than the more..the more...,just as, no..more than, A not so much as B as,as if, how the way Step 6 Homework 1) To finish exercise book of unit 7 2) To preview Unit 8
Unit 8 Career Teaching objectives: 1) To grasp the main idea and structure of the text; 2) To master the key language points and grammatical structures in the text; 3) Reading strategy and methods 4) What are employers looking for? Teaching contents: Reading A & B Teaching focuses: 1) the main idea of the reading A & B; 2) the key language points and grammatical structures in the text; 3) What are employers looking for? Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Question-answer Teaching Approach. Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision 1) Check the homework 2) Dictation (Unit 7) Step 2 Warming-up 1) Ss read the Warming-up Task 1 and match the subtitles A-E with their corresponding parts in the ad. 2) Work in pairs. T asks Ss to discuss with their partner the question: What kind of job do you want to do in your future. Step 3 Reading A 1) New words and phrases A) Read aloud the new words and the text. B) Ask students to read the words and phrases after the teacher. 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1 on P116 3) Language points ①According to the U.S. Bureau of Labor Statistics, the three hot career fields in the next decade are going to be information technology (IT), medical and fitness. The demand for workers in each of these fields is expected to double by 2010. decade n.a period of ten years e.g.That was the first meeting between the two companies in more than a decade. fit v. 1) (使)适合；(使)符合；(使)适应 2) 安装 e.g. His idea did not quite fit in with our aim. 他的想法和我们的目标不完全一致。 adj. 健康的，合适的，恰当的 keep fit ②It is no surprise that one of the fastest growing areas of employment in recent years relates to computer technology. Technological advance ensures that this trend will continue for some time. System analysts, designers and developers, computer programmers, web developers, consultants and information managers reflect the range of these career areas. Hardware engineers are also needed, working in infrastructure construction and repair, cable, satellites, etc. relate to to be connected with与....有关 e.g.This relate to something I mentioned earlier. ensure v.to make it certain that something will happen e.g.All the necessary steps have been taken to ensure the safety of the children. His wife ensured that he took his pills every day. ③Another guaranteed growth is in the medical field. The increasing number of healthcare jobs is directly attributable to the ageing of the population and the expansion of treatments available for medical conditions. Medical assistants and nurses, home health advisers, and health information technicians will be in increased demand. As a result, there will also be an expansion in the number of administrative and support roles needing to be filled. guarantee v.to promise that something will certainly happen pr be done. e.g.Take this opportunity,and I guarantee you won’t regret it. attributable to likely to have been cased by something 可归因于......的 e.g.His death was attribtable to gunshot wounds. in demand greatly desired 有需求 e.g.Skilled workers are in great demand in this city. ④The fitness field is also expected to expand in the next decade as people are becoming more and more health conscious in the face of mortality. New services are developing that are opening out into recognized career fields. Many of these are provided directly to the consumers. Fitness management professionals will continue to enjoy a high market demand, as well as physical training coaches. All of these require degrees in the health field. expand v.to become larger in size,number or amount,or to make something become larger e.g.The population of the town expanded rapidly in the 1990s. conscious a.noticing or realizing something;aware e.g.I was very conscious of the fact that I had to make a good impression. Are you conscious how people will regard such behavior? in the face of before;in the presence of e.g.What could he do in the face of all these difficulties? open out to become wider;to develop e.g.The path opens out into a courtyard behind the houses. Business has been opening out recently ⑤The identification of future career trends is of some help when you are seeking a career direction. However, no matter how good the prospects are in an area of employment, your choice of career must depend primarily on an assessment of your own skills, abilities, personal qualities and interests. It is also important to remember that the top requisites for success in any field are communication skills, positive mental attitude, and the ability to get along with people. Without these qualities, all the education and training in the world will not get you very far. identification n.the act or process of recognizing something e.g.Correct indentification of consumers’ needs is important to the success of business. primarily ad.mainly e.g.This research is concerned primarily with prevention of the disease. assessment n.a process of making a judgment about a person or situation e.g.What’s the CEO’s assessment of the situation? The investigation was reopened after careful assessment of the new evidence. positive a.believing that good things will happen or that a situation will get better;good,useful e.g.You’ve got to be more positive about your work. At least something positive has come out of the situation. …all the education and training in the world will not get you very far …all the education and training in the world will not help you much. e.g.With housing prices at this high level,＄50，000won’t get you very far. 4）Exercises 5) Business Know-how What are employers looking for? Step 4 Reading B 1) New words and phrases A) Ask several students to read these new words and phrases B) Ask students to read the words and phrases after their teacher 2) Skimming A) Ask students to read the text as quickly as they can and tried to get the main idea of this passage. B) Ask students to read the text again , then finish Task1on P119 3) Language points corporate global retailer leadership superior firsthand responsibility distribute incoming verbal proficient 4) Exercise (Task 2) Step 5 Homework 1) To finish the Language Lab on P7124-125 2) To preview Listening & speaking、writing etc.
Unit 8 Career Teaching objectives: 1) Improve students' Listening, Speaking and Writing abilities; 2) Listening strategy and methods; 3) Writing a resume 4) Nonfinite Verbs Teaching contents: Listening & Speaking, Writing & Self-study Room Teaching focuses: 1) Making and handling a complait; 2) Writing a resume 3) Nonfinite Verbss Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision Step 2 Listening & Speaking 1) Listening (Task1-5) Ask Ss to listen the materials carefully and finish the exercises, then check the answers 2) Speaking (Task6) ① Introduce some useful expressions about job interviews to the Ss ② Work in pairs. Role play a job interview according to the given information Step 3 Writing 1) Teach Ss the writing a resume . 2) Ask Ss to finish the exercises(Task1-2) 3) Check the answers Step 4 Mini-project 1) Divide the whole class into several groups 2) Ask Ss to complete it after class 3) Ask some groups to present their homework Step 5 Self-study Room Explain Nonfinite Verbs with some sentences on the blackboard. 1 To say something is one thing, to do it is another.(不定式作主语) 2 My suggestion is to carry out the plan next week.（不定式作表语） 3 The main problem is their working without a plan.（动名词作表语） 4 The news left me wondering what would happen next.（现在分词作宾补） 5 6 7 8 Excuse me for coming late.（现在分词作介词宾语） Talking aloud is prohibited in the lab.（现在分词作主语） There was a terrible noise following the sudden burst of light.（现在分词作定语） He took down the things discussed at the last meeting.（过去分词作定语） Summarize with the form below: 非谓语类型 不定式 动名词 分词 所充当的句主语、宾语、定语、主语、宾语、定语、定语、状语、补语/子成分 表语、状语、补语 表语 表语 一般式 完成式 否定式 to do /to be done doing / being done doing / being done to have done / to have having done / having done/ been done having been done having been done not to do not doing not doing/ not done Step 6 Homework 1) To finish exercise book of unit 8 2) To review Unit 1-8 and prepare for the final examination
因篇幅问题不能全部显示，请点此查看更多更全内容