Part I Getting ready
B. Spot dictation. Fill in the banks with the words you hear. Tapescript:
We have just two more days to ―shop till you drop‖ till Christmas, and that typically means a lot of last minute shopping. And though buying with a mouse is still tiny compared to shopping with your feet online retailing is more popular than ever. Christmas shopping in the street is great sometimes. But when you’ve just got to get a bunch of shopping done and you want to have something to send to a third-party location, it’s much better online. In the U.S., online shopping is predicted to be 30% ahead of last December, while mails can expect less than a 6% increase in sales. In Britain, Europe’s biggest e-tailing market, online gift-buying is expected to grow by 50%, with $8 billion worth of goods sold through the net in the November to January period. C. Listen to a news report. Supply the missing information.
Tips for staying safe on the Net Major points 1. Evaluate the site 2. Talk to merchant/Email and wait for response 3. Ensure secure connection 4. Be extra careful at a cybercafé or other public connection Part Ⅱ
A. Main problems of online shopping
● Long time waiting for delivery or even no delivery (about 8%) after ordering ● No clear information about delivery charges
● A danger that customers’ personal information would be sold to a third party (as many as 87% of the sites)
● No policy on returning goods (about 47% of the companies)
● No confirmation of the order (about 35% of the sites ) and the dispatch (as many as 87% of the sites)
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Details (key words) Well-known/trustworthy/ customer service/ complaints procedure / refund policy. Addresses / phone numbers/ call up Strict safety measures ● No money back more than four months after returning goods (in two cases) B Now listen again. Complete the summary. Summary:
The survey shows in spite of the convenience and choice offered by Net shopping there are still many obstacles that prevent consumers from shopping with complete trust. One of the biggest problems is to build consumers’ trust in buying online. It takes time for the Internet to become mature as a retail channel when it gives support to trust relationships with guarantees of payment and service. Part Ⅲ Banking at home A. Outline
1. Some problems of the walk-in bank
A. standing in long lines B. running out of checks C. limited opening hours 2. Online banking services
A. viewing accounts B. moving money between accounts C. applying for a loan D. getting current information on products E. paying bills electronically F. e-mailing questions to the bank 3. Reasons for creating online services
A. competing for customers B. talking advantage of modern technology 4. Inappropriateness of online banking for some people A. having no computers at home.
B. preferring to handle accounts the traditional way
B. Now try this: listen to a more authentic version of the material. Then answer the questions.
1. What is ―interactive banking‖? It is banking through the Internet.
2. Why can ―online banking‖ compete of customers?
―Online banking‖ offers convenience which appeals to the kind of customer banks want to keep.
3. What kind of customers do banks want to keep?
Banks most want to keep people who are young, well-educated, and have good incomes. Part Ⅳ
B. Now listen to an interview discussing English and American good customer services.
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Compare the services and supply the missing information. English Good Customer Service (Harrods) environment 2. before sale, during sale and after sale Service—second to none 3. different approaches to customers Example: European American customers customers Let them take a Approach them Look at everything Show them Let them come to alternatives Sales assistants 4. good & successful first contact with the customer—most important Part Ⅴ Tapescript:
―Everybody loves a bargain,‖ this is a common American saying. A bargain is something you buy for less than its true value. It is something you might not buy if it costs more. One person’s useless ugly object can be another person’s bargain. So many Americans put it outside with a ―for sale‖ sign on it and they have a yard sale.
Just about anything can be sold a yard sale: clothing, cooking equipment, old toys, tools, books and chairs, even objects you think are extremely ugly or useless. You may have an electric light shaped like a fish. You may greatly dislike its looks, but it may be beautiful to someone else. Usually the seller puts a price on each object. But the price can almost always be negotiated. The price of a table, for example, might be marked ＄10. But the seller may accept 8. If the table has not been sold by the end of the day, the seller probably will take much less.
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American Good Customer Service (Saks) selling a. trying to know about lifestyle / family/ income / occasions in life 1. offering products in a pleasant 1. focusing more in the human side of different b. forming a partnership between the customer and the sales associate 2. developing customers 3. measuring selling effectiveness / good quality staff by repeat business not by sales. Some people go to yard sales because it is part of their job. They earn their livings by buying old things at low prices then selling them at higher prices. Many others, however, go to yard sales just to have fun. They say it is like going on a treasure hunt. Sometimes they really do find the treasure.
Ned Jaudere did. The Boston Globe newspaper says Mr. Jaudere has been collecting native American Indian objects since he was a young man. Last year, he stopped at a yard sale in the northeastern city of Worcester, Massachusetts. He paid $125 for what everyone thought was an old wooden club. Mr. Jaudere thought it was something else. Two days later, he confirmed that the club had been used by the Wampanoag Indian leader known as King Philip. King Philip used it during his war with the white settlers at eastern Massachustetts in 1675. The historic weapon had been stolen from a museum in 1970 and had been missing ever since. Mr. Jaudere learnt the war club was valued at about $150000 but he did not sell it or keep it. Mr. Jaudere returned the club to the museum near Boston, Massachusetts from which it was stolen. Questions:
1. Which of the following is a common American saying? 2. What can be sold at a yard sale? 3. Why do people go to a yard sale? 4. When was the old wooden club stolen? 5. What was the real value of the club? 6. Why was the club at a great value?
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2 Hotel or B&B?
Part Ⅰ Getting ready
B. Listen to the dialogue. Write down all the numbers of the proportions of tourists. Proportions of tourists This year Staying in hotels Staying in holiday camps Visiting Europe Visiting the U.S.A Going by plane Taking their own car C. Hotels The Castel Inn The Dalton Hotel Prices ￡12/single; ￡15/double; ￡30/single; ￡60/double; ￡The Park Hotel The Phoenix ￡25/half-board; ￡29/full board ￡28/double+bath 16/person; Other related information Continental breakfast included Bathroom attached to every room; no charge for children under 12 Bathroom attached to every room Breakfast excluded 35% 45% 60% 30% 50% 30% An average year 60% 20% 80% 15% 70% 20% 1. English breakfast is hot food: fried egg, fired bacon, porridge, etc.
2. Continental breakfast consists of coffee, tea, rolls, jam and honey—nothing cooked. 3. Half-board includes dinner, bed and breakfast. 4. Full-board is the room plus all meals. 5. VAT stands for Value Added Tax. Part Ⅱ A touch of home 1. B&B A. nature
B&B is a short form for bed and breakfast. B. increasing number
Now there are about 15 000 B&Bs in the U.S.
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C. advantages over big hotels
1. charm, comfort, hospitality.
2. owners taking a personal interest in guests 2. Attraction of owning a B&B A. meeting different people B. talking with guests 3. Several features of Suits Us A. long history
built in 1883; 19th century decorations B. interesting names for some rooms Named after some previous famous guests 4. Different people, different choices A. B&Bs not suitable for some people
1. uncomfortable staying in someone else’s home 2. not interested personal interaction B. a quiet and romantic place for many people Part Ⅲ Renting a car
A. Listen to the conversation in which a man phones a car rental agent about renting a car. Supply the missing information. Information about the customer: A family of three + camp equipment Leaving on Fri., July 7th Returning on Mon., July 10th
Suggestions by the agent:
A compact car current model; A small station wagon automatic transmission Best choice: a Pinto station wagon Regular rate: $ 79.95 Special weekend rate: $ 59.95 Pick up: after 4 p.m. on Fri. Return: by 10 a.m. on Mon.
Mileage rate: first 300 miles free, then 12 cents per mile Other costs: Insurance: $10
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Sales tax: 8% Deposit: $ 100
B. Now try this: listen to a more authentic version of the material. Write down the words or phrases that are related with car rentals.
a compact car / a station wagon / automatic transmission / current models/ pick up / return the car / special weekend / rate / regular rate / unlimited mileage / insurance sales tax / a full tank of gas / deposit / lowest rates Part Ⅳ B. Room trpe Single room Twin room Rack rate(per night) ￡40 ￡55 Suitable for Staff of all grades Sales staff More luxurious; private Delphos Suite ￡150 Managerial staff terrace; convenient for entertaining private guests; view over the lake Total luxury + total privacy; a balcony; view Bella Vista Penthouse ￡220 Company Director over the whole country and his wife side; a large sitting room; a study; a fully-fitted kitchen Part Ⅴ A. Names of the hotels Helekulani Villa d’ Este The Oriental The Greenbriar Hotel Ritz The Regen Hong Kong
Features Locations Honolulu, U.S.A. Cernobbio, France Italy Bangkok, Thailand West Virginia, U.S.A Loudon, France Hong Kong, China 7
Ranks in general category 1 2 3 3 2 4 8 Paris, UK The Four Seasons Resort Neviw Charlestown, West Indies
3 “Planting” Money
Part Ⅱ Part Ⅲ A. Outline 1. The importance of credit cards 2. Nature
A. ―charge‖ –paying at a later date B. ―limit‖
3. The potential disadvantages—expensive A. easy to make lots of purchases on card B. likely to pay a tremendous amount of interest 4. The benefits
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National Teach Children to Save Day Subjects: elementary school children across the country Time: Thursday, April 17 Sponsor: American Bankers Association Education Foundation Purpose: teaching children how to save money Way of teaching: 2500 bankers making 5000 presentations A. indispensable in life B. helpful for emergencies C. good for travel D. insuring purchase Part Ⅳ
Exercise 2: Answer the following two questions.
1. What does ―spending priorities‖ refer to according to Professor Frank? ―Spending priorities‖ refers to the following situation:
Americans are spending so much of their income on ever larger houses and cars that they can’t afford to spend on social programs or infrastructure repairs.
2. What are t he advantages of working fewer hours and spending more time with family and friends?
By doing so, one would feel happier, would have fewer disputes of work and lower levels of stress hormones in their blood, One gets sick less often and dies at an older age. Part Ⅴ
A. Listen to a report recently released by a famous London research group about the cost of living around the world. List the world’s 10 most expensive cities.
Tokyo, Osaka, Oslo, Zurich, Hong Kong, Copenhagen, Geneva, Paris Reykjavik, London
B. Listen again. Answer the following questions. 1. What caused the slipping down of the US cities? The euro has appreciated against the US dollar.
2. What caused the slipping down of Latin American cities? Persistent economic turmoil.
3. Which city remains the world’s cheapest city? Tehran
4. How does the Economist team work out this list?
The Economist team checks prices of a wide range of items—from bread and milk to cars and utilities—to compile this report. 5. What’s the use of this report for business clients?
Business clients it to calculate the amount of allowances granted to overseas executives and their families.
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4 Loans for the Dream
PartⅠ
B. Listen to the following dialogues. Complete the exercises.
Dialogue one: Tick the expenditure items mentioned by the speaker. Items Charities Eating out Hobbies (DIY, sailing, etc.) Food and groceries √ √ √ events Stocks and shares Antiques Cars Items Theatre and other arts √ Dialogue two: Complete the chart. Use ticks to indicate whether the expenditures on those items are up, down or the same as last year. Supply the figures mentioned. Items Entertainment Depreciation Secretarial expenses … Motor expenses Audit costs Telephone & postage Part Ⅱ
A. Listen to the dialogue. Take notes. Then complete the summary. Summary:
Mr. Jackson works in the college with a good salary. As his old car is too old to be worth repairing, he would like to have a newer one. Since he can get about a hundred pounds for the old car, he wants to raise some money, three hundred fifty to four hundred overdraft, from the bank.
The bank manager suggests two kinds of loans with different interest rates and conditions: a personal Loan and an Ordinary Loan. Mr. Jackson is expected to repay to
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Same √ Up √ √ √ Down √ √ 2 566 300 2612 Figures & accountancy Half as much as last year money within 24 months.
B. Now try this: listen to a more authentic version of the dialogue. First complete the chart to show the differences of the two loans. Then try to find the English equivalents of the Chinese expressions listed. Security charged to the Personal Loan Ordinary Loan
1． overdraft 2． 3．
务）：lenders in the short term 4．
interest on 5． 6． 7．
deeds of the house 8．
Government Securities 9．
10．接日计算：on a day-to-day basis Part Ⅲ
A. Listen to the material. Complete the outline. Then give the right words according to the explantions.
Outline
1. Buying a house A. cost of housing
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bank (use a tick or a cross) × √ Interest rate charged 7% 7.5%(1.5%+6%) Interest rate Calculated on The original amount taken A day-to-day basis 透支额（贷款）：偿还：repay 短期贷款（业付利息：pay 担保物：collateral 寿险：life policy 房屋的房契：政府证券：凭证：certificate
(1) 1/4-1/3 of a family’s income (2) depending on size and location B. way to buy a house—mortgage 2. Living in a landlord’s home—advantages A. cheaper
B. easy to get things repaired 3. Buying a apartment—condominium * * * * *
1. mortgage: bank loan repaid in regular repayments:
2. condominium: an apartment building in which the apartments are owned
individually.
B. You are going to hear a passage about a company called Fannie Mae. Keep the following questions in mind while listening and then complete the missing information. Question:
1. What is the relationship between the home buyer, the bank, Fannie Mae and the investors?
Borrows money from
Home buyer Bank Fannie Mae sells mortgages to sells shares and mortgage-based
securities to Investors 2. How much do Fannie Mae and Freddie Mae control in the American home loan market?
They control about half the home loans in America.
3. What problems does the Office of Federal Housing Enterprise Oversight find about Fannie Mae?
Hiding changes in its value, poor supervision and not carefully reporting its finances. 4. What happens to Fannie Mae after the problems are publicized?
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The stock price of Fannie Mae has dropped. Part Ⅳ
A. Listen to an interview about consumer rights under English law. While listening for the first time, all more key words in the left-hand column. After the second listening, use key words to answer the questions. Notes Questions the Sale of Goods Act the Trades 1. Could you list the three main obligations of Descriptions Act contracts traders traders? a. merchantable quality b. fitting for particular purpose/seller c. as described 2. If you have cause for complaint, would it be a good idea to send the item back to the manufacturer? Why/why not? What should you do? no/retailer’s responsibility/take to shop 3. In which case must the trade collect the item from you if you have a complaint about it? item/ too large/fragile 4. As a buyer, why should you keep the receipt? evidence of purchase/date of purchase 5. What can you do if the worst comes to the worst? go to court / sue the seller B. Statements
1. Secondhand goods should also be of merchantable and top quality.
2. If you have suffered personal injury because of the item you’ve bought, you can sue the manufacturer.
3. The retailer has the right to say ―No refunds without a receipt‖.
4. Going to court is not very common because as a consumer, it is very costly for you to get the money back. Part Ⅴ
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A. Before you listen, answer the following questions. 1. Do your parents pay personal income tax?
2. Do you think it is a good idea for one to pay personal income tax? Why or why not? B. Now listen to a news report about tax time in the United States. Then complete the following two charts with key words. Time/Number April 15th 1791 1794 the late 1800s 1913 000 less than$ 7 000
5 Briefing on Taxation and Insurance Policies
PartⅠ Getting ready
B. Listen to five sentences. Write down the numbers described and the key words that help you get the answer.
Example: You will hear: Our last claim was for ￡2 000, but this one will be three
times that.
Please write down: Key words: 2 000/three times Answer: 6000 Sentences a b c
Events the last day to pay federal taxes tax on whiskey and other alcoholic drink, farmers refused George Washington, 13000 troops, defeated the Whiskey Rebellion people’s pay taxed by Congress, but rejected by the Supreme Court the 16th Amendment passed, legal for Congress to tax income more than $312 taxed at 35%, highest rate no income tax Key words 8000 / half 2000 /twice 2000 / double 15
Answers 4000 4000 ~4000 d e
8000 / a quarter 4000 / similer ≤2000 ~4000 C. Listen to the following dialogues. Complete the exercises. Dialogue one: Complete the statements.
1. The man earns about ￡30000 with bonuses and 24% of his income goes in tax. 2. His wife works as well because they’re trying to clear their overdraft. 3. Their money mainly goes on food and hobbies, such as sailing and riding. Dialogue two: Answer the questions. 1. What was stolen yesterday? A brand new video was stolen. 2. Was it insured? How do you know?
Yes. The speaker paid the premium last week. Dialogue three: Complete the chart. Similarities a. A family to support b. A mortgage to pay c. Same income Part Ⅱ.
A. The following is the transparency for the presentation. Listen carefully and complete the following outline. Pay special attention to the numbers.
Outline
1. Structure of personal taxation A. rates
1. lower rate: up to ￡23 700: 25% 2. higher rate: above ￡23700: 40% B. allowances
1. single person: ￡3295 2. married person: ￡5015 3. pension: maximum 17.5% to 40% 4. mortgage interest relief: 7%
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Differences Man A a. A cottage in the country b. Never saving money Man B a. Investing far more in pension schemes insurance c. Spending more on entertaining b. Spending more on 2. Collection of personal tax A. income tax—PAYE B. National Insurance
1. employee’s contribution: 9%
2. employer’s contribution: 5% to 10%.
B. Now listen again. Complete the following statements.
1. According to the speaker, UK personal taxation is both simple and relatively low. 2. The new legislation recently introduced by the government is that married couples
can opt for separate taxation.
3. The tax relief on a 65-year-old man’s pension is 40%.
4. PAYE stands for Pay As You Earn. The scheme means the tax is collected direct from
the employer before he makes out the monthly salary check or bank transfer to the employee.
5. Taxable income means the income in which the deduction and the allowance have
been excluded. Part Ⅲ
A. Listen to the dialogue. Write down the key points. Then complete the paragraph.
Mr. Jackson is interested in taking out an insurance policy because he’s been told that it is a good way to save money. He would like to have a lump sum for moving away, buying a house or something like that when he retires.
B. Now try this: listen to a more authentic version of the dialogue. Answer the questions with key words.
1. According to the insurance salesman, what are the two ways to decide how much
one should pay to buy an insurance policy?
A. a fixed objective in mind/ how much to pay each month
B. a fixed objective each month in mind / how much to produce over some years 2. If one is interested in saving for two or three years, should he buy a life insurance?
Why?
No/ regular & systematic / short-term/ bank/ Building Society.
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Part Ⅳ
A. Listen to the dialogue. Write down the key points. Then complete the paragraph and answer the question with key words.
According to the insurance salesman, as Mr. Jackson is an unmarried man without any dependents, not in a self-employed position, he has no need for that type if life insurance at the moment. Question:
What is good for a shop-keeper if he buys a life insurance? A. accumulate capital / expand business / end of term B. saving to produce a pension
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6 Visions of Business
Part Ⅰ. Getting ready
B. Listen to an economics report about business organizations. Complete the following chart. Scale Ownership Individual Proprietorship Small The proprietor owns property of the business. Responsibility The proprietor Is responsible for the business. Lifetime Part Ⅱ
A. Michael Dell:
Michael Del serves as Chairman and CEO of Dell Computer Corpration. He is the longest tenured CEO in the whole computer industry. By using his innovative direct-to-
Frederick Smith: Frederick Smith is Chairman, President and CEO of Federal Express Corporation, or FedEx, a global provider of transportation, e-commerce and supply chain services. But when he first came up with the idea of overnight delivery Part management Ⅲ service, nobody seemed to be interested in it. And now with its just-in-time delivery A. Listen to the second part of the interview. Focus on the concept of supply chain. system, Smith has made FedEx a multi-billion dollar industry. FedEx used to provide Complete the following two lists. mainly water and air delivery, but now it’s making a big push into the ground delivery business.
19 Partnership Small Two or more people Big Corporation Investors own stock—a share of the ownership. A board of directors controls corporate officers. Unlimited the policies all the go into business together. Limited partners have limited responsibilities; Full partners have Full responsibilities. Limited and appoints top Limited consumer marketing approach and by pioneering the industry’s first service and support programs—the build-to-order revolution, Dell Computer Corporation has successfully eliminated the middle-man and established itself as one of the top vendors of personal computers worldwide. Efficient information systems can A great part of the economy will work on ―supply chain‖ because Frederick Smith ●…………………………………● ●…………………………………● Michael Dell 1) take out all the unnecessary costs 1) About 40% of businesses today are of transaction and processing and help find more applicable products or services; 2) shrink the distance between the source of demand and the source of supply. operated on a fast cycle basis, so you’ll have a world of choice; 2) Almost everything can be presented to you on a computer and you can customize almost anything. 3) You can have it delivered very rapidly. B. Listen again. What are the CEO’ s answers to the student’s question? Question: What keeps you going and what have you left to accomplish? Motivation: The opportunity in the industry, in the business Ambitions 1: To be a leader not only in client computing, but also in the enterprise and servers and storage. 2. To do business not just in the United States but all over the world. 3. To add a lot of services that go along with the products Michael Positive attitude towards future: Being truly excited about the company’s future Positive attitude towards work: Enjoy going to work every day Love to compete Love to innovate Love to work with a lot of wonderful people and sit Part Ⅳ Right in the middle of a lot of very exciting business trneds Listen to the ―Women in Business‖ report. Write down the key points. Then complete the summary below. Summary:
One of the most fundamental steps toward a successful business is the business plan. It doesn’t matter whether your company is a large one or a small one. What does matter is
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having a business plan to make the idea a reality. A plan is essential for any business. It is like a map for your business as to where you’re going to go. And a business plan is the very best way to get started because when you do a business plan you go from ―A‖ to ―Z‖ in figuring our every aspect: how much money you need; how many people you’ll need; whether you’ll need people. It gives you a way of predicting where the business may go so you can position yourself to respond intelligently and use the least amount of money. So a business plan is even more critical for those budding entrepreneurs that don’t have much money, for it can help to use the limited resources in the very best way. Part Ⅴ Tapescript:
An organization in the United States has been teaching young people about the American business system for almost 80 years. Now we operate in more than 100 other countries.
Junior Achievement is the world’s oldest, largest, and fastest growing economic educational organization. It began in 1919 in Springfield, Massachusetts. The group’s first program was for high school students after school hours. Its goal was to show young people how businesses are organized and operated. The students learned by forming their own companies. Local business people advised them.
First, the students developed a product. Then they sold shares in their company. They used this money to buy the materials needed to make the product. They produced the product and sold it. Finally they returned the profits to the people who owned shares in the company. The Junior Achievement ―Company Program‖ was very successful. It continues to teach young people about American business by helping the operate their own companies.
In 1974, Junior Achievement began teaching students in their classrooms about business. Today, there are programs for students of all ages from 5 to 18. More than 2700000 American students are involves in Junior Achievement. They are taught by more than 85000 business advisors who are not paid.
Junior Achievement has programs for young school children ages 5 through 11. Volunteer business advisors teach the main rules of successful businesses. They teach how
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businesses are organized. They teach how products are made and sold. They also teach about the American economy, the system of money, industry and trade. And they teach students how the economy affects their families and their communities.
Junior Achievement has programs for middle school students ages 12 to 14. A volunteer business expert teaches the students once a week. One program is called ―Project Business‖. It is about economic theories. Students learn about supply and demand. They learn about corporations. And they learn about world trade.
Another Junior Achievement program for 12 to 14-year-old students is called ―the Economics of Staying in School‖. It is for students who may be thinking about leaving before completing high school. These students learn the importance of continuing their education. First they play a game. The game shows what kinds of jobs people have. It shows how much education is needed for each job. And it shows how much money each job pays. The students learn that workers with more education get better jobs and earn more money. Then the students learn how much money they need to buy the things they want. They realize that they probably will not earn enough money if they do not finish high school.
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7 Fame and Fortune
Part Ⅰ B. Tapescript:
In the past few year, hundreds of magazine and newspaper stories have been written about Bill Gates and his company, the reason the Microsoft Company is extremely successful. It has made Bill Gates one of the richest men in the world. William Gates the 3rd was born in 1955, in a western city of Seattle, Washington. He became interested in computers when he was 13 years old. When most young boys his age were playing baseball or football, young Bill Gates was learning to write computer programs. These programs tell computers how to perform useful tasks. Bill Gates attended Harvard University after high school. At Harvard, he began developing the computer language called Basic. He began to think that the computer would someday become a valuable tool that could be used in every office and home. Bill Gates returned to Seattle where he established the Microsoft Company in 1975. It employed only three workers. Microsoft developed computer software for established American companies, like General Electric and Citibank. Soon Microsoft was working with the International Business Machines Company known as IBM. In 1981. IBM began selling a personal computer that used Microsoft products as part of its operating system. By then, Microsoft had 129 workers. Today IBM still uses Microsoft’s computer operating system. So do many other computer companies. One of the most famous Microsoft products is a program called Windows. Windows makes it much easier to use a computer. Company officials say Microsoft has sold about 40000000 copies of the Windows program around the world. Microsoft does thousands of millions of dollars in business each year. It now has more than 16000 workers in more than 48 countries. Microsoft today produces computer programs in 30 languages and sells them in more than 100 countries. Part Ⅱ
B. Listen again. Complete the 12 rules for the digital age. 1. Insist that communication flow through e-mail. 2. Study sales data online to share insights easily. 3. Shift knowledge workers into high-level thinking. 4. Use digital tools to create virtual teams.
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5. Convert every paper process to digital process. 6. Use digital tools to eliminate single-task jobs. 7. Create a digital feedback loop.
8. Use digital systems to route customer complaints immediately. 9. Use digital communication to redefine the boundaries. 10. Transform every business process into just-in-time delivery. 11. Use digital delivery to eliminate the middle man.
12. Use digital tools to help customers solve problems for themselves. Part Ⅲ A.
1933 Seller: THE CANADIAN NATIONAL STEAMSHIP COMPANY Place Product Price Purchaser Canada Ten vessels $20 000 per ship Aristotle Onassis
1923—1925 Seller: ARTHUR FURGUSON
Place Product Price Purchaser London Trafalgar Square £ 6000 an American London Big Ben £ 1000 a tourist London Buckingham Palace £2000 down payment another tourist Washington The White House £100 000 per annum A Texan New York The Statue of Liberty £ 1000000 an Australian
B. Listen again, and then work out the outcome of the two persons by filling in the gaps. Outcome 1: Shipping began to boom when the world depression ended and Aristotle
Onassis became a millionaire.
Outcome 2: Arthur Furguson was identified, recognized, arrested and imprisoned for
fraud for five years. After his release he retired to California and lived a life of luxury.
Part Ⅳ
You are going to hear part of a broadcast about the life of Walt Disney. Complete the unfinished sentences below.
1. Walt Disney first studied cartooning by doing a correspondence course.
2. The first character that Walt Disney and Ub Iwerks invented was Oswald the Rabbit.
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3. Mickey first appeared in Steamboat Willie, which was the first talking cartoon film. 4. Mickey’s voice was provided by Walt Disney himself. 5. Walt was not a good artist but he was an amazing storyteller. 6. Many of the famous Disney characters were first drawn by Ub Iwerks.
7. Snow White and the Seven Dwarfs (1935) was the first feature-length cartoon film—it required 2000000 drawing and three years’ work.
8. Disney was one of the first film producers to see the potential of TV. 9. Disneyland in Los Angeles opened in 1955 at a cost of $17000000.
10. Disney’s films are sometimes criticized for lack of taste and vulgarity but they still appeal to children of all ages. Part Ⅴ
Listen to the recording. You’ll hear about the three best real estate deals in the history of America. Find the answers to the following questions.
1. How much was paid for the whole of Manhattan Island in 1626? $ 24 worth of kettles, axes and cloth.
2. How much can an office block in New York cost now? $ 80 000 000.
3. How much did Napoleon sell the entire Mississippi Valley for in 1803? $ 27000000.
4. What was the price per hectare? (2.5 acres ≈ 1 hectare) About 12 cents.
5. How big was the United States before this deal? About 800 000 square miles.
6. How big was the United States after this deal? About 1600 000 square miles.
7. How much did the Tsar of Russia sell Alaska for in 1876? $ 7 200 000.
8. What was the price per hectare? About 5 cents.
9. How much gold has Alaska yielded? $750 000 000 worth.
10. How much coal is there in Alaska? An estimated 100 000 000 000 tons.
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