战略管理

TRUE/FALSE

1. Firms operating in the same market, offering similar products and targeting similar

customers are competitors.ANS: T PTS: 1 DIF: Easy REF: 128

2. “Competitive dynamics” indicates that firms and their strategic actions are independent.ANS: F PTS: 1 DIF: Medium REF: 128

3. Intensified rivalry within an industry results in decreased average profitability for the

firms within it.ANS: T PTS: 1 DIF: Medium REF: 130

4. Under the framework of competitive action and response, “ability” refers to an attacking

or responding firm’s knowledge of the competitive market characteristics. ANS: F PTS: 1 DIF: Easy REF: 133

5. Product quality is a universal theme and is a necessary, but not a sufficient, condition for

competitive success.ANS: T PTS: 1 DIF: Medium REF: 140

6. The more dependent a firm is on its market, the more aggressively it will defend it from

another competitor.ANS: T PTS: 1 DIF: Medium REF: 143 MULTIPLE CHOICE

1. Competitive rivalry has the most effect on the firm’s ____ strategies than the firm’s other

strategies. a. business-level b. corporate-level c. acquisition d. international ANS: A PTS: 1 DIF: Easy REF: 128 2. Which pair of firms has the greatest market commonality? a. Microsoft and Lenovo b. HP and Microsoft c. Dell and Microsoft d. HP and Dell ANS: D PTS: 1 DIF: Medium REF: 133 | 127-128

3. 11. In general, firms are more aware of competitors who have similar resources and who a. have low market dependence.

b. compete against the firm in multiple markets. c. have low market commonality. d. are late movers. ANS: B PTS: 1 DIF: Medium REF: 133 4. competitive action can be one of two types, either ____ or ____. a. aggressive, defensive b. strategic, tactical

c. quality-based, cost-based

d. market-based, resource-based ANS: B PTS: 1 DIF: Easy REF: 136 5. A second mover

a. is typically ineffective in its response to the first mover.

b. attempts to provide a product with greater customer value than the first mover’s product. c. usually incurs higher expenses than the first mover since it must engage in reverse

engineering.

d. typically has a higher survival rate than first movers which typically take greater risks. ANS: B PTS: 1 DIF: Medium REF: 138-139 6. Without quality, the firm’s products

a. can compete effectively on the basis of low price.

b. must be exported to developing countries, because they are not competitive in the U.S. or

developed countries.

c. lack credibility among customers.

d. are associated with predatory competition. ANS: C PTS: 1 DIF: Easy REF: 140-141

7. A firm is likely to respond to an attack by a competitor in all of the following situations

EXCEPT

a. the attack is by a price predator.

b. the attack makes the firm’s market position less defensible. c. the attack damages the firm’s ability to use its capabilities. d. the attack improves the competitor’s market position. ANS: A PTS: 1 DIF: Medium REF: 142-143 8. Sustained competitive advantage is most achievable in a ____ market. a. slow-cycle b. medium-cycle c. standard-cycle d. fast-cycle ANS: A PTS: 1 DIF: Medium REF: 143